#brand perception

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#brand-perception

"cheap and nasty" new Massimo Dutti logo is really upsetting people

Fashion brands simplifying and modernizing logos by moving away from cursive styles.
Rebranding decisions can evoke strong negative reactions from customers and impact brand perception.

Kevin Durant admits Knicks' brand is cool after 2019 comments: 'I might have embellished'

Kevin Durant acknowledges Knicks' brand is now cool after previously criticizing it.

Why Elon Musks's 'X' Twitter rebrand is failing

The rebranding of Twitter to X is viewed as a costly misstep, leading to a significant decline in market value and brand equity.

AI Briefing: The AI search race heats up with more audit tools, ads and pending antitrust outcomes

Hubspot's AI Search Grader helps marketers understand brand perception in large language models, streamlining insights beyond traditional search methods.

The Role of Aesthetic Choices in Building Brand Identity

A strong brand identity is vital for success in a competitive marketplace.

Why Brands Can No Longer Afford to Ignore Latinx in America

Brands are increasingly seen as disregarding U.S. Latinx youth, with 76% feeling overlooked.
Young U.S. Latinx have high aspirations, prioritizing education and entrepreneurship despite facing challenges.

"cheap and nasty" new Massimo Dutti logo is really upsetting people

Fashion brands simplifying and modernizing logos by moving away from cursive styles.
Rebranding decisions can evoke strong negative reactions from customers and impact brand perception.

Kevin Durant admits Knicks' brand is cool after 2019 comments: 'I might have embellished'

Kevin Durant acknowledges Knicks' brand is now cool after previously criticizing it.

Why Elon Musks's 'X' Twitter rebrand is failing

The rebranding of Twitter to X is viewed as a costly misstep, leading to a significant decline in market value and brand equity.

AI Briefing: The AI search race heats up with more audit tools, ads and pending antitrust outcomes

Hubspot's AI Search Grader helps marketers understand brand perception in large language models, streamlining insights beyond traditional search methods.

The Role of Aesthetic Choices in Building Brand Identity

A strong brand identity is vital for success in a competitive marketplace.

Why Brands Can No Longer Afford to Ignore Latinx in America

Brands are increasingly seen as disregarding U.S. Latinx youth, with 76% feeling overlooked.
Young U.S. Latinx have high aspirations, prioritizing education and entrepreneurship despite facing challenges.
morebrand-perception

Northrop Grumman on creating the first serialized comedy for LinkedIn

Northrop Grumman and Dentsu Creative won the B2B category at The Drum Awards for Social Media.
The campaign aimed to increase positive perception of Northrop Grumman and humanize the brand by showcasing the innovative side of the company through comedy and behind-the-scenes vignettes.

Picnic/YouGov Survey Finds Brands are Wasting Budget on 'Annoying' Ads That Do More Harm Than Good - ExchangeWire.com

70% of people find digital advertising annoying.
Poor advertising experiences negatively affect consumer perception of a brand.
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