#brand perception

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#brand-perception

Why Brands Can No Longer Afford to Ignore Latinx in America

Brands are increasingly seen as disregarding U.S. Latinx youth, with 76% feeling overlooked.
Young U.S. Latinx have high aspirations, prioritizing education and entrepreneurship despite facing challenges.

The Role of Aesthetic Choices in Building Brand Identity

A strong brand identity is vital for success in a competitive marketplace.

How Dating Apps Stack Up in the Gen Z Seduction Game

Dating apps are losing popularity among Gen Z, with many expressing a disinterest in using them regularly.

Why Elon Musks's 'X' Twitter rebrand is failing

The rebranding of Twitter to X is viewed as a costly misstep, leading to a significant decline in market value and brand equity.

5 Strategies for Effective Social Listening to Understand Customers and Refine Your Brand

Brands now share image control with consumers due to social media, making it essential to understand audience perceptions through social listening.

AI Briefing: The AI search race heats up with more audit tools, ads and pending antitrust outcomes

Hubspot's AI Search Grader helps marketers understand brand perception in large language models, streamlining insights beyond traditional search methods.

Why Brands Can No Longer Afford to Ignore Latinx in America

Brands are increasingly seen as disregarding U.S. Latinx youth, with 76% feeling overlooked.
Young U.S. Latinx have high aspirations, prioritizing education and entrepreneurship despite facing challenges.

The Role of Aesthetic Choices in Building Brand Identity

A strong brand identity is vital for success in a competitive marketplace.

How Dating Apps Stack Up in the Gen Z Seduction Game

Dating apps are losing popularity among Gen Z, with many expressing a disinterest in using them regularly.

Why Elon Musks's 'X' Twitter rebrand is failing

The rebranding of Twitter to X is viewed as a costly misstep, leading to a significant decline in market value and brand equity.

5 Strategies for Effective Social Listening to Understand Customers and Refine Your Brand

Brands now share image control with consumers due to social media, making it essential to understand audience perceptions through social listening.

AI Briefing: The AI search race heats up with more audit tools, ads and pending antitrust outcomes

Hubspot's AI Search Grader helps marketers understand brand perception in large language models, streamlining insights beyond traditional search methods.
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Northrop Grumman on creating the first serialized comedy for LinkedIn

Northrop Grumman and Dentsu Creative won the B2B category at The Drum Awards for Social Media.
The campaign aimed to increase positive perception of Northrop Grumman and humanize the brand by showcasing the innovative side of the company through comedy and behind-the-scenes vignettes.

Picnic/YouGov Survey Finds Brands are Wasting Budget on 'Annoying' Ads That Do More Harm Than Good - ExchangeWire.com

70% of people find digital advertising annoying.
Poor advertising experiences negatively affect consumer perception of a brand.
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